Search Engine optimization becomes more and more difficult. The iron clad rules, which helped to bring the site on the top a few years ago, no longer work. In this article, I will list four obsolete SEO methods (which for some reason are still in use), and also I will tell you which programs help to solve problems of today to promote the site.
Method #1. Keys, keywords
It seems that everybody knows that it’s useless and even dangerous to sow the texts on the site with many keywords. But no, someone is still trying to insert the same 10 keys in the text of 1 000 characters.
Optimization with keywords certainly has not disappeared. But it has changed. In fact, you just need good texts on specific topics. After all, a good text is a text that would automatically include the necessary inquiries or keys.
But there is one detail, because of which we need to do a lot of work on the keywords. Some user requests cannot even come into dream of the authors of the texts. The low-frequency requests often fall into this category, because they are the most competitive from the perspective of promotion.
What to do?
Obviously, before filling the page, it is necessary to analyze and form a semantic kernel by the principle “less is better”. Google keyword planner will help you with this problem.
Method #2. Registration in catalogues / directories
The tradition of registration a site in directories came from the depths of centuries, that is from the 2000s. Once upon a time when search engines were not smart enough, the site could be added in several directories, his links were quickly indexed. As a result, the resource took off in search results.
There was a huge number of catalogs, and even more services appeared that offered to help with the registration.
Now, when search engines pay attention to the quality of external links, registration in the catalog may not to help you and even do much harm. How? The quality of the website from which the link leads to your resource affects on the promotion. If the donor site is filled with good content, it is referenced, he has a good reputation, such a link will help you. But catalogs and a useful content are the notions distant from each other. Catalogues are nothing short of trash, and if the directory is under the sanctions of the search engines, this can be very bad for your site.
However, there are many services that earn on the placement of links in catalogues. And they continue to promise an incredible rise site.
What to do?
External links continue to affect positions. Good, quality links help to promote websites. It is fair to say that some of the specialized directories are also still have some weight.
In other words, external links should be evaluated: to monitor, to get rid of links that pull site at the bottom of search results, to try to add correct links. This is not a one-off event; you need to watch regularly for external links.
Method #3. Backlinks exchange
Link and buttons exchange is also an old way of promotion, which is a bit similar to the registration in the directories. The meaning is the same: trying to build referential mass, without thinking about quality. You get a link in return for placing a backlink on your site.
A negative effect on site positions is the same as from the catalogs. If the search engine will notice the so-called reference burst or deems the donor site of poor quality, you will be as good as dead, too.
What to do?
To choose the site for sharing very carefully and not to get involved.
Method #4. Long texts in the meta keywords
Tutorials on SEO did not have time to upgrade yet and still start with chapters on how important is to include keywords in metatags. At one time metatags influenced the rankings more than any other factors. Those days are long gone, and the habit to clog metatags with keywords remained. It was determined if a page corresponds to requests with the help of meta tags. This led, naturally, to abuse of this method: tags have been overwhelmed with the keys, as a result to carry out the ranking by these parameters became impossible. Search engines no longer take into account description, keywords and their contents. Description can be seen in search results, so the content of the tag should be paid attention only to increase CTR. A fuss with meta keywords is a waste of time.
What to do?
See after what the search engines tell about the quality of sites, and carry out an internal audit against the new requirements. It’s not the most exciting activity in the world, but in general the is a lot of routine in SEO.