97 things SEO what you need to know about Search Engine Optimization

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Using the next knowledge you will understand better the process of SEO and you may make better your website positions in search engines.

  1. SEO is a marathon not a sprint. Start optimize your website right now and never stop.
  2. SEO is not a one-time measure; it is all time continuing process. How many keywords exist on your thematic? Are your website in TOP and has a max traffic possible?
  3. The high-quality content is important part of SEO (if you want your website to be ranked upper in search engines)
  4. Check your website’s texts to be about 300 words or more, if the texts on your website has more words is even better.
  5. 450 words is an excellent quantity of words in SEO text.
  6. 1500 words-texts and Google will love your website.
  7. Every page has to have tag Title (about 50 symbols). It will display in search results.
  8. Make the focus on 1-3 keywords on every page of your website.
  9. The main keyword has to be written in tag Title.
  10. Use the main keyword in tag Description. It can be not very important for positions in Google but it will make your snippet more relevant in search.
  11. The main keyword has to be in first paragraph of the text on the page.
  12. Made user-friendly URLs or SEO-friendly URLs, they have to contain the main keyword. F.ex. on my website you can see the next http://elissnetworksblog.com/affiliate-programs/
  13. Be attentive, the frequency of keywords in the text has to be about 3-4%
  14. If your website is created with WordPress CRM you can set up “All in one SEO pack” plugin. It is very useful plugin to optimize the website for search engines.
  15. One page has to contain no more than one H1 tag. ONLY ONE. To check if it is on your website’s pages open back code, open “search” and look.
  16. Use several tags H2 in the Titles of the text, for more comfortable reading for your users and visitors.
  17. Use low frequency keywords for articles in your blog. They will lead you traffic faster.
  18. All time search for new keywords having low and medium competition for your blog.
  19. Use Google keywords planner to find relevant keywords with all needed characteristics
  20. Create an XML sitemap and add it in Google webmasters.
  21. For some regional business it would be great if you’ll add your website in authoritative local catalogues. F.ex. like Yelp in USA.
  22. Set up Google Analytics on your website. It helps you to check visitors of your website in details.
  23. Use the service Google Page Speed to test your website’s load performance.
  24. Add your website in Google Webmaster and confirm it.
  25. Connect Google Analytics and Webmaster Tools to receive more detailed and exact data of your website.
  26. If your website’s load performance is low, optimize the website or use CDN to make it load faster. The speed of your website influence on Google rankings.
  27. Read and remember these “rules” for your online business and bring them into action on your website.
  28. Every new blog has to contain outgoing links to reliable sources like Wikipedia, Google and other. It will appreciate by search engines.
  29. Add social media buttons on every page of your website. It can help increasing social media sharing and visitors of your site.
  30. Share the content of your website in social media, especially in Google+. If you do not have socials, you need to create them.
  31. Create G+ profile for you and for your business.
  32. Connect your Google+ profile with your business website and set up your authorship.
  33. Add your business in Google business; it helps you to be shown in maps according relevant keywords.
  34. After confirmation, renew the company profile. Add work hours, add a photo or the logo of your company, make description etc.
  35. Every page needs its unique Title (50-60 symbols long)
  36. Every page needs its unique Description (156 symbols long)
  37. Duplicate content, it’s very bad for SEO. Create only unique content for your website.
  38. Optimize images on your webpages using relevant keywords.
  39. Made registration form on the first page. It will increase your users.
  40. Ask minimum info in your registration form. F.ex. name, email.
  41. Put your phone number where anybody can see it. It helps new customers not to search for a long time contact information.
  42. The website need to look good on mobile phones. Check the bounce rate on mobile gadgets in Google Analytics.
  43. Optimize your website for mobiles and tablets. Sometimes mobile traffic is bigger than desktop.
  44. Use interlinking on your website. Put the link to relevant pages of your blog inside the text in your new articles.
  45. Made different anchor text leading to inside pages. The anchor text has to be convenient to the theme of the article where it is.
  46. Use 3-10 to other articles, but they have to be with similar thematics.
  47. Create categories for medium and high-frequency keywords in blog or on your site. Optimize categories.
  48. Add detailed snippets on your site. They are different for different sites. You need to check if schema.org support your thematic.
  49. Check website’s errors in Google Webmaster Tools. It shows problems enough clearly. Correct these errors.
  50. Use redirection plugin for WordPress to set up redirects on your blog and website, it minimize the bounce rate.
  51. When you do some remarkable changes on your website, use Add url or look as Google. It help index faster new page.
  52. Start context ads for a couple of months for find the best keywords in your business sphere. Then you can do the accent on them and create semantic of the site on them.
  53. Use as main keywords those which are often asked and which have a little competition.
  54. If your services belong to some certain region, use the name of the region in tag Title. Your website will be in TOP faster.
  55. Be patient first 3-6 months. Most websites need 3-6 months to start getting needed results from SEO.
  56. Choosing SEO optimizer or company make sure that they don’t use black or grey methods of promotion. Read more about methods and ways of websites promotion.
  57. Always extend the semantic kernel of your keywords. Use Google advises.
  58. Be active user of Google Plus. Share content and increase number of people in your circles.
  59. Share website content in personal and business profile G+.
  60. Visit Google Analytics “search engine optimization” to check impressions, clicks etc.
  61. Regularly renew website content, always add something new. Search engines love “fresh information”. The site will be indexed more often and get more visitors.
  62. Do not create new website without any SEO recommendations. Make sure that the developer knows basic moments of SEO.
  63. Search engine see the website with www and without www like two different version of your website. Choose ONE version and set up 301 redirect to other version.
  64. Links from such domains as .gov and .edu give authority to your website. Try to invent how you may get links from universities’ websites.
  65. Images and videos attract visitors and reduce the bounce rate. It influence on search traffic.
  66. Create sitemap where all links leading to all your pages will be, put the site map link on the main page of your website (for not big websites).
  67. Create the right structure for your website.
  68. Make sure the Google indexed all of your site pages. To know that enter: “site: yourwebsite.com” in search field and push the enter button.
  69. To check which pages of your website are in main index enter the next (changing the site domain on your website): “site:yourwebsite.com/&”
  70. Backlinks are important in SEO. To check if there are some links to your website, go to the Google Webmaster – search traffic – links to the website.
  71. Create video on YouTube using keywords. Make description and put links leading on your website.
  72. If you want to be in TOP of Google, you don’t need to use free templates.
  73. Renew old pages with new content. Search Engines appreciate this and they may became upper in search results.
  74. Don’t use hidden text on the site. Search engines bots understand CSS code. Your hidden text do harm to your site in search results.
  75. Check your HTML code and correct the main mistakes.
  76. Make sure that your website doesn’t content dead links.
  77. Use services checking positions in search engines.
  78. Using such tolls as Onltwire.com, you can easily share your website content in 30+ socials.
  79. Find sites with similar services.
  80. Too many links leading from your website – it’s a very bad idea. Don’t use more that 30-50 links from your website’s pages.
  81. Use only “reasonable quantity of the links”. Don’t create any spam but only useful information.
  82. Use “-“ to divide the words in URLs. Like here http://elissnetworksblog.com/affiliate-programs/
  83. Make sure that file robots.txt is written right. It helps to hide from search engines some pages etc. All you don’t want to be indexed.
  84. You need to understand the difference between main Google algorithms: Panda, Penguin, Hummingbird, Pigeon.
  85. Google Panda is responsible for websites’ content. It checks double content and little words texts.
  86. Google Penguin checks suspicious links from bad sources.
  87. Google Hummingbird check synonyms in the texts. They have to be logically convenient.
  88. Google Pigeon is not official name. It influence to local business.
  89. Your outsource links have to be different. Buying links you’ll get the penalty.
  90. Forget about Page Rank.
  91. The main keywords have to be in Titles but if your brand is famous, you can put its mane in titles.
  92. Check your competitors regularly.
  93. Google has about 70% of marketing industry. Google is considered to be the main search engine.
  94. Add your website in Bing webmaster.
  95. The behavioral factor is important for all search engines.
  96. TOP-3 give you the most quantity of client from search engines than other positions.
  97. Combine SEO and context ads to attract more visitors.
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