This guide was based on research from Stanford University that lasted during three years and involved more than 4.5 thousands people.
How can you increase the visitors’ trust of your site?
Arrange for the reliability of information on the website is easy to check.
You can deserve the trust of your site with the support of third parties (citations, links, sources) placing any information. The best way is to refer to the evidence. Even if users will not follow these links, you provided the arguments to the submitted material.
Show that your website has a real organization.
Assignment of information about your site that your website belongs to a lawful organization sharply raises the trust of the website. The easiest way to do this is to place a physical address in Google webmasters and on the “information” page of your website. Other data also can help such as posting a photo of your office at the site or some photos of your staff working at this office.
Emphasize the experience of your organization; also emphasize valuable content and services provided.
Have you some experts in your company? You can write on your website this information and confirm it with documents, diplomas, certificates etc. Maybe any famous and trustworthy organization is your partner? So, tell about it too. Never refer to external sites that are not trustworthy. Otherwise, your site will lose its trust.
Show that only honest and trustworthy people stand behind your site.
In the beginning, I said that it is necessary to show a real organization behind your site. The next step is to find ways to transfer their positive qualities through pictures and text to the user. For example, some sites spread employees’ stories talking about their hobbies and families.
Connection with you must be simple.
An easy way to increase trust of your site is to make clear contact information: phone number, physical and e-mail address etc.
You website design must be professional and reflect your goals.
It was found that people quickly evaluate a site only by appearance. Designing your site, pay attention to layout, design, images, connectivity and interaction of sections and others. Of course, not all sites similar to IBM.com are trustworthy. The appearance (the design) should conform to the aim of the site.
Make the website useful and easy in use.
At this point, I combined two recommendations. Observations show that the sites increase their level of trust due to its usefulness and easy in use. Some of the webmasters forget about visitors when they meet the needs of their own company.
Update your website’s content more often (at least show that it has recently been working on).
People prefer websites that have fresh information and often update news.
Avoid any promotional material (i.e. advertising, commercial offers).
If possible, do not place advertising on your site. If you must use advertising, divide sponsorship content from your own. Avoid pop-up ads (pop-up), it is very annoying. As for writing style, try to be clear, direct and truthful.
Avoid any errors, no matter how small they seem.
Typographical errors and broken links destroy the confidence of people to the site more than you can imagine.