Use and optimization of the tag “title”

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Tag “title” is the most important part of any website so you should pay more attention to the way you make it. Creation of titles is a kind of art, not anyone can create it right on the first try, to do this you need to know some of the subtleties. Applying for your sites 12 listed tips for using and optimizing the tag title, you will avoid many problems in the future.

Use and optimization of the tag title

Title must reflect the essence of the page

This item refers to the usability. Is important to remember that the title is shown in the results in all search engines, and first the users pay attention to it. Matter what you put in the tag <title> will depend the click through rate and the amount of generated traffic.

Title is also used in the description of the page (or site) in any catalog of sites, catalog of useful links, social bookmarking and other social services. If it does not reflect the essence of the content, the page will not get quality targeted traffic. For illustration purposes, compare the following examples:

<title>Main page of the website</title>


<title>NIGMA – Intelligent search engine</title> 

Include your brand in the title of pages

Use the name of your site or the brand at the beginning or in the end of the tag title on every page to help users understand where they are and raise the rate of return. Some users read through the pages of the search engine results to find the trust of the brand.

Option 1: Search Engine Optimization

Option 2: Search engine optimization – Wikipedia

Option 3: Search engine optimization and website promotion 

Use different titles on different pages

The title tag should be unique on every page, and it must be unique in the SERP. To make unique the tags title of your website, use in it the titles of articles, chapters, categories, and so on. If an article is divided into several pages, then at the end of a title add the text “Page 2 of 10”, or simply “Page 2”. You may use the name of your brand in titles to make your website unique in SERP. Identical headers can cause the appearance of duplicate content.

Title should contain keywords

Keywords have to get in title in a natural way, the search engine will appreciate these titles and give them a good weight. Therefore, optimizing the page for a specific keyword phrase, primarily, you need  to include this phrase in the title. Internal links to a specific page often contain its name in anchor like people put in anchor the title of the page in the natural external links. If the tag title does not contain keywords, you lose a great opportunity to make the page more relevant to the key phrase for free and to promote your site in the search results.

Never use in the title too many keywords

It’s necessary to add keywords in the tag title but you should know when to stop and find the borderland between SEO and usability. When you add the keywords in the title, take care to keep it readable. You shouldn’t overload your pages with more than 2-3 keyword phrases, you title must be readable and understandable for users. With a large number of keywords, create multiple pages on your site, each of these pages will focus on 1-2 keywords, so you will shorten the headlines and will increase conversion. Examples of long and short titles:

Long: Download music in mp3 format: dance, club, electronic download news clips of songs – musical portal

Short: >> Dance music, club electronic music 

Never use stop-words in the title

Search engines ignore stop-words, the words that occur in the texts so often that they can not be relevant for the search. As a rule, these stop-words are pronouns, prepositions and particles. Search engines normally ignore stop words, even if they appear in the text of the request.

Among English stop-words, we can name the next: a, about, an, as, are, but, be, or, and, and so on.

Each word should not be repeated more than twice

It is better to combine words, to insert the words and its derivatives etc., to focus more on visitors. When the keywords are encountered in titles more than twice, the title is considered to be long, unreadable and spam by the search engines. For example, that headline:

Nokia 3410 – the phone, case for Nokia 3410, covers Nokia 3410, battery for Nokia 3410

This title is not usable; its redundancy resembles spam. In this case, it would be better to use the next title:

Nokia 3410 – cover, housing, battery, accessories

Do not use too long page titles

Google limits the number of characters in the tag <title>; it takes into account only 70 characters. It was made for the name could fit on one line in SERP. If your title is more than maximum value, the search engine will automatically cut it (Google adds ellipsis at the end).

Make you title no longer that 8 words

It is difficult to accommodate more than 8 words in 70-80 characters, however, some still make the title too long.

Put the most important keywords at the beginning of a title

Thus, even when your website has a long title, you will be sure that the keywords will be included in the anchor of internal and external links, and will affect the link ranking. If you like long titles, put the brand in the end, not at the beginning of a tag. Notice how different companies and services make headlines. For example, Wikipedia:

Wikipedia, the free encyclopedia

However, the title for the inner page is:

Search engine optimization – Wikipedia, the free encyclopedia

Use patterns

The pattern a template. If you need to place some keywords in the tag title, or use several modifiers, then use templates like this:

[modif1 keyword] + [keyword modif2] = [modif1 keyword modif2]

For example, Find work at home + Work at home via the Internet = Find work at home via the Internet.

Templates can vary, here are some of them:

KW1, KW2, KW3

KW1, KW2 and KW3

KW1 | KW2 | KW3

However, it is worth remembering that in the long key phrases, you can not fit in the desired restrictions on the length of the title.

Do not use special characters

Don’t use symbols like &, ©, ®, ™, §, — etc. in titles. In SERP they look like this:

SERP special symbols